Using the slogan Compass 2013 – the right product at the right place, only authorised Sennheiser partners and distributors will be able to distribute its products.
“This way we can ensure that distribution standards are the same all over Europe and that customers everywhere receive the quality of service that they expect from Sennheiser,” said Gerhard Tammen, vice-president, sales, EMEA.
Authorised partners receive a seal of quality, which they can use in advertising to differentiate themselves from the competition. They also receive marketing support with access to Sennheiser’s image database and advertising material.
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