Royal baby campaign by The Sun on JCDecaux’s Transvision rail screen

Royal baby campaign by The Sun on JCDecaux’s Transvision rail screen

The accompanying text reads “Your Royal Highness, Meet your fellow future rulers of the world”.

It was one of several Royal birth-inspired digital screen displays including the BT Tower screen’s ‘It’s a boy’ message and a Johnson & Johnson ad on Outdoor Plus featuring a baby being bathed with the text: “We Treat All Babies Like Royalty”.

In 2010, Hello! Magazine used JCDecaux’s PrimeTime screens to announce the publication of a “Souvenir Edition” of the celebrity mag which congratulated and commemorated the couple after their official engagement.

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