John Lewis store on Oxford Street in London

The augmented reality experience was audio-enabled using Feonic’s Whispering Window invisible speakers.  People passing by the stores were able to use the technology first-hand, and by integrating the Whispering Window technology, sound was projected through the windows so everyone could hear what was being played on the TVs.

The project has been led by experiential marketing company TRO Group, with the Feonic installation managed by audio installer Orbital Sound, alongside event production company, EPMD.

The augmented reality was designed by Inition.

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