Gefen Europe GmbH, a newly formed subsidiary of Nortek, will deal with the commercial and broadcast markets in EMEA and Russia by offering a centralised organisation for sales, support, training and shipping.
Florian Goebel, the managing director of Gefen Distribution, is now the managing director of the new Gefen Europe sales organisation. The company will continue to be headquartered in Munich, Germany.
Gefen Europe will continue to sell as before, using the existing infrastructure and personnel already in operation. Under Florian Goebel’s leadership, Gefen will consolidate distribution partners from the EMEA region and Russia to report directly to Gefen Europe.
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