Positioned above the main entrance to the cinema, the new 14m² LED display is used to promote upcoming film releases and communicate show-times.
The new installation follows ADI’s creation of the ‘Screen on the Square’ last October, which is a giant 60m² LED display on the side of Dorchester’s Odeon.
Content is managed directly by Odeon using Saturn’s Connectvision software, with Saturn already providing internal digital signage for Odeon cinemas across the UK.
Located at the heart of the Brewery Square regeneration project and acting as a hub for the local community and businesses, the giant screen is due to be unveiled to the public later this month.
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