This technology test is lasting for two weeks and is the first time that the general public will be able to enjoy compelling, immersive 3D images delivered at 2D light levels.

Paramount, Metro-Goldwyn-Mayer Pictures (MGM) and Skydance Productions, in association with Hasbro, released GI Joe: Retaliation in digital 3D theatres across the US and Canada from 28 March.

“Audiences will be impressed with 3D shown at 14ft-lamberts utilising this future technology, which is much brighter than current technology produces on most screens,” said Dr Don Shaw, senior director, product management, Christie Entertainment Solutions.

“This test of our laser technology will demonstrate how spectacularly a film-maker’s vision can be realised when shown at light levels normally only possible for 2D movies. Audiences who attend the AMC Burbank 16 during the laser demonstration will see a significant increase in the typical contrast ratio for 3D on a crystal-clear 4K projector and we’re confident that the average cinema-goer will relish this new level of immersive experience,” he added.

Christie hosted its first laser projector demo for cinema industry luminaries including Douglas Trumbull, Gordon E Sawyer Academy Award winner, at its High Frame Rate Summit held in its manufacturing and engineering headquarters in Kitchener, Ontario in April 2012.

At last year’s IBC Amsterdam in September, Martin Scorsese’s Hugo 3D – the first CPG (Cameron Pace Group) certified film – was projected using Christie’s laser-light projector prototype.

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