Each of the UK concessions features a 2×2 video wall of 46in Samsung professional LCD screens promoting tablets, TVs, phones, white goods and other Samsung products displayed in the concession.
The screens are driven by BrightSign HD220 networked players, ideal for playing looped digital content in a variety of multimedia formats. Freehand uses BrightAuthor software to schedule and manage content and the BrightSign Network to deliver updates and receive playback reports.
Content for the screens is created by Samsung creative and media agencies worldwide in a variety of moving and static image file formats. It is collected and consolidated by Cheil Worldwide and delivered to Freehand who schedule the playlist.
The concessions are 10 x 10m units leased from Curry’s in prime locations throughout the UK.
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