Whitesnake 2013 tour

Bluman Associates provided the technical production for the video for the whole tour and designed all the content in-house, following the creation of the company’s design department earlier in 2013.

A 40 x 20ft backdrop was the canvas for the projection. This also hid the videowall set up that co-headliner and fellow rock legends Journey were using for their set, making the quick turn-around between acts possible through a simple reveal.

Bluman Associates used three Barco 40K projectors to create the backdrop, operated by projectionist Andy Joyes, whose previous accolades have included head of projection for the opening ceremony of the London 2012 Olympics.

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