In addition to featuring on the nose of Chilton’s car, the Blippar logo, when blipped, will trigger exclusive multimedia content featuring Max Chilton.
Photo cards of Max Chilton will also be Blippar enabled to launch multimedia content when blipped.
When the logo is blipped using the Blippar app, fans will be given access to multimedia content personally introduced by Max Chilton.
The blipp will include video content that will be updated with each Grand Prix. The first videos will feature an interview with Max and Martin Brundle and a tour of the Marussia F1 car factory.
The blipp will also give fans the opportunity to take the BATAK challenge, a timed game of reflex and precision similar to the one F1 drivers use in training.
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