PSCo Rental provided a turnkey package to trade partner TC Communications Ltd for this project, including recommending and providing the display solution, logistics and technical support.
BlackBerry briefed integrated marcom agency TC Communications to deliver a high street marketing campaign that brought visual excitement and engagement for the Z10. The displays ran continuously for a month, resulting in nearly 400 demos.
The BlackBerry Z10 was constructed from a rear projection tile technology. PSCo Rental supplied two videowalls of 21 tiles in a 3×7 portrait formation which were set up in the O2 stores in Westfield Stratford and Westfield White City.
PSCo staff fitted the walls when the mall closed at 10.30pm in the evening – carrying the equipment some distance across the mall as there is no direct vehicular access to the stores. It took just four hours to build the giant Z10 videowall in each store, and two hours to take it back down again at the end of the promotion.
Watch the video to see the 10ft smartphone being set up:
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